"Racing is something that is inside of me. I feel like I was born to race, like it's something I'm supposed to do. When I had to stop racing in the 90s, I felt as if some part of me died inside. Being back in the saddle again and being competitive has brought me back to life again."

 

Types of Sponsorship


Full Sponsor

Your investment will cover all the expenses associated with the race motorcycle, support vehicles, rider, crew, registration fees and travel expenses.


Primary Sponsor

Your investment will cover the greatest proportion of expenses associated with the race bike, support vehicles, rider, crew, registration fees and travel expenses.


Associate Sponsor

Your investment and how it will be used will be a negotiated set amount agreed between your company and the MM Racing team.


Product Sponsor

Your sponsorship will be in the form of subsidised product, e.g. tyres, oil, fuel, spare parts, etc.


Single Race Sponsor

Your investment will cover a single race. This race could be at your local circuit, for example, where you might entertain your staff and impress your business clients.


Donation

Make a single donation - even £10 will help buy some fuel or help pay for parts and entries. Simply use the "Click here for more information" link below, and we will send you details as to where to send your donation.

Click here for more information!

Promotional Activity

Hospitality

There are numerous possibilities for high quality corporate hospitality at the races. Your company could use hospitality either as a way to entertain key clients and suppliers or as an incentive for either employees or consumers. Imagine a promotion where the top prize includes a VIP day at the races at Brands Hatch with your racing team

Advertising Campaigns

You can use your involvement with Mike Eglington as a basis for future advertising campaigns. You can use the image you create in racing in your product advertising in both consumer medias and specialist racing publications.

Internet Promotions

Banner advertising on this website and other race-related websites could provide further opportunities to generate new business.

Press

You will receive regular press in National and industry specific magazines and newspapers.

Why do it?

Compared to conventional advertising mediums, a sports marketing sponsorship programme is cost effective. It provides excellent value for money, especially when compared to other major sports marketing events.

The Right Time supporting TWO British Bike Series

Now could be the right time for your company to embark upon a sport marketing programme in the motorcycle racing arena. Motorcycle racing has been designated a “development sport” by Sport England and the DTI, with a heavy concentration on the grassroots level. It will also be the first year that a British motorbike championship will have been run in years. The new 675 Triple Crown Triumph Championship is already gaining a great deal of interest and coverage.

You can be seen to be a significant player in the British Motorsport community in a way that is positive, pro-active and will make a real difference to a British racer looking to move into the world arena.

Partnering with Mike Eglington will help you and your company:

  • attain a high level of exposure and increase public awareness of your name
  • build on your image
  • act as a focus for promotional activity to generate new customers

The Triumph Championship and the HMRC Endurance Championship are the ideal mediums to achieve this because:

  • they have a growing spectator audience
  • they have a high quality, brand loyal audience
  • their image is ideal for promotional activity
  • they are specifically targeted to a British audience.

For more information, click here.
 


       

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