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Types of Sponsorship
Full Sponsor
Your investment
will cover all the expenses associated with the
race motorcycle, support vehicles, rider, crew,
registration fees and travel expenses.
Primary Sponsor
Your investment
will cover the greatest proportion of expenses
associated with the race bike, support vehicles,
rider, crew, registration fees and travel
expenses.
Associate Sponsor
Your investment
and how it will be used will be a negotiated set
amount agreed between your company and the MM
Racing team.
Product Sponsor
Your sponsorship
will be in the form of subsidised product, e.g.
tyres, oil, fuel, spare parts, etc.
Single Race Sponsor
Your investment
will cover a single race. This race could be at
your local circuit, for example, where you might
entertain your staff and impress your business
clients.
Donation
Make a single
donation - even £10 will help buy some fuel or
help pay for parts and entries. Simply use the
"Click here for more information" link below,
and we will send you details as to where to send
your donation.
Click here for more information!
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 You
can use the 675 Triple Crown Triumph Championship and the
HMRC Endurance
Championship to help build and develop your image and
then use that image to project your company in product
advertising.
Your company will be seen to have the same qualities
that the sport projects – high tech, fun, glamorous,
fast, sporting, high quality, excellence, integrity,
etc.
At the same time, your company will be associated with
other sponsors of Mike Eglington and their images as
well as Adopt a Racer, the scheme that is changing the
face of sponsorship for grassroots racers.
Promotional Activity
On Circuit
 There
is a prime target audience who are brand loyal and
sympathetic to the companies and brands that support
their favourite racers and teams. Apart from general
brand exposure to these fans, there are ways to target
them through promotional activity at the circuits.
You could have a presence at every race. This could
range from displays to advertising in event programmes.
Your company literature could be distributed along with
special offers to fans that attend the races.
Many companies who already do this realise that they
have a captive audience at the racetrack. Linking a
commercial proposition to a racer makes it more fun and
attractive to the consumer.
Bike Promotions
Few people get the chance to get close to a race bike.
Subject to availability, Mike Eglington' bike could be
made available for use in exhibitions, conferences or
outdoor events, etc. to attract attention and build
interest in what you are trying to promote.
Racer Personal Appearances
Motorcycle racers attract attention whenever they make
public appearances. Your company could use Mike
Eglington at the racetrack and at local venues to make
public appearances to encourage potential clients to buy
your products.
Promotions and advertising campaigns could be run
featuring Mike Eglington and your products or services.
For example, your customers could be treated to a Q & A
session with Mike about his racing experiences.
Read more >>
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