Motorcycle racing is an expensive sport but it also one
of the world's most exciting sports, with spectators and
interest increasing yearly. It is an opportunity to
promote your product or service to a captive audience.
Thousands of fans attend race meetings and over a
million watch the sport on television and read motorbike
publications because they enjoy the sport.
Major companies such as NatWest Bank, Red Bull, Virgin,
Clarion and Repsol have all become sponsors of a
motorcycle team.
To find out how sponsorship could improve your marketing
programme, please take a moment to read the following
pages, which give an outline of what MM Racing and
Motorsport Marketing can achieve for you and your
business.
What will you gain from
Sponsorship?
Mike Eglington will be competing in two spectacular
championships this year, both of which will give you
plenty of opportunities to make an impact on a captive
audience.
The Triumph Triple Challenge 675 and Michelin Young Guns
Championships are making their debut this year - the
first British Championship in years to feature British
bikes.
This prestigious series not only hopes to attract some
of the most gifted young riders in the country, but also
and uniquely for a series of this kind, opens the door
to some exceptionally talented but more mature riders.
The HMRC Endurance
Championship will be a stepping stone for riders
wishing to enter the World Endurance arena.
In the
United Kingdom alone, over a million people watch
motorcycle racing on TV and the international audience
now reaches 195 countries and it's becoming more and
more popular.
While club racing has not yet reached those figures, you
can expect to reach over 10,000 racers and spectators in
both paddocks and more through the use of other medias.
Recent research shows that the profile of the paddock
includes professionals such as doctors as well as
directors, company owners and management to name a few,
covering a wide range of industry sectors.
As such, there are numerous opportunities for you to
receive exposure through a variety of medias – print,
live events, web and television. That is why brand
identification is so important to communicate your
services.
Mike Eglington can off a high level of brand
identification on his race bike, leathers and helmet as
well as off-race clothing and signage.
Spectators, the press, other riders and their teams will
see your name and/or product branding before, during and
after the races and practice sessions and in promotional
photography as well as over the many miles travelled to
and from race meetings.
 Through
a high level of brand identification, your name will be
regularly projected to a high quality audience through
the United Kingdom.
Few other mediums can reach so many people so regularly
for a fraction of the tradition cost of media
advertising.
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