All advantages in one - two Contis

Car Buyer's Guide - 1986

"A set of Continental motorcycle tyres offer, as we found in an already over supplied and extremely competitive market, the highest technology available today," say Ian Hardie and Ray Earl of Interac 77 who are the sole importers and distributors of Continental motorcycle tyres to the bike trade in South Africa.

"In a heavily sports orientated country like ours, success in competition serves to underline and endorse product quality and reliability with a resultant spin-off in increased retail sales and we did. Interac embarked on an ambitious project which proved highly successful to our marketing campaign for Continental motorcycle tyres."

"The spin-off has exceeded all our expectation", says Interac's Ian Hardie. "When front runners like Mike Eglington and Koos Zietsman started winning sprint and endurance races on Continental tyres, our sales figures doubled and then trebled, all within a matter of weeks"

With the success of the short-circuit series, it is now a natural progression for Continental to have a closer look at the Nationals, particularly in view of the widespread successes they are experiencing throughout Europe and North America. Exhaustive high speed tests of tyres fitted to the GSX750R Suzuki's of multiple S A Champion Rod Gray, 250cc champions Gavin Ramsay and Endurance Racing champion Mike Eglington, yielded outstanding results.

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